Overview
Victoria House is a historic Grade II listed building in Bloomsbury, transformed into a world-class hub for life sciences and technology. The brief was to create a brand identity that reflected both its scientific heritage and its future as a home for innovation.
Branding
J2
Oxford Properties
Creative
The concept, The Art of Science, blended classic scientific studies and diagrams with modern techniques and microscopic details, refined into striking digital illustrations that highlighted the building’s USPs. A structured messaging system using ‘The’ and ‘of’ created a cohesive and flexible brand voice, while modern linear aesthetics and minimal compositions provided a timeless visual framework.
Photography
The concept, The Art of Science, blended classic scientific studies and diagrams with modern techniques and microscopic details, refined into striking digital illustrations that highlighted the building’s USPs. A structured messaging system using ‘The’ and ‘of’ created a cohesive and flexible brand voice, while modern linear aesthetics and minimal compositions provided a timeless visual framework.
Result
The result was a distinctive and engaging brand with a strong presence in the heart of Bloomsbury, positioning Victoria House as a prestigious destination for world-class scientific talent.
