Overview
The Digital Neighborhood brings together 12 independent tech businesses to form one of Europe’s leading B2B tech collectives. The challenge was to create a brand that fostered collaboration without restricting the individuality and ambition of each business.
Branding
J2
The Digital Neighborhood
Creative
Working alongside strategists, I helped shape the foundations of the brand—establishing a vision that balanced unity with independence. I then took a leading role in overseeing its rollout, collaborating closely with the wider team to ensure a seamless execution across all touchpoints. The result was a bold yet flexible identity that empowered each business while reinforcing the collective strength of the group.
Photography
Working alongside strategists, I helped shape the foundations of the brand—establishing a vision that balanced unity with independence. I then took a leading role in overseeing its rollout, collaborating closely with the wider team to ensure a seamless execution across all touchpoints. The result was a bold yet flexible identity that empowered each business while reinforcing the collective strength of the group.
Result
The Digital Neighborhood launched as a brand that champions progress, connection, and shared success. More than just a name, it became a symbol of a thriving tech movement—always growing, always evolving.
