Overview
This project was a pivotal opportunity to present Chelsea FC as the ideal partner for Yokohama Tyres through an exclusive front of shirt sponsorship. The goal was to deliver a compelling, premium presentation that embodied the prestige of both the club and the partnership opportunity.
Packaging
TRM
Chelsea FC
Creative
The proposal was crafted as a bespoke display and presentation package, designed to impress and engage decision-makers at Yokohama Tyres. Featuring a sleek, branded display box with premium embellishments, the package included a Chelsea-branded football shirt and a high-quality brochure. The brochure highlighted Chelsea FC’s rich legacy, its status as a prestigious global sports icon, and the Premier League’s expansive worldwide reach, emphasizing the unparalleled sponsorship value for Yokohama Tyres. This combination of premium materials, strategic messaging, and attention to detail reinforced the mutual benefits of the partnership and showcased the exclusivity of the opportunity.
Photography
The proposal was crafted as a bespoke display and presentation package, designed to impress and engage decision-makers at Yokohama Tyres. Featuring a sleek, branded display box with premium embellishments, the package included a Chelsea-branded football shirt and a high-quality brochure. The brochure highlighted Chelsea FC’s rich legacy, its status as a prestigious global sports icon, and the Premier League’s expansive worldwide reach, emphasizing the unparalleled sponsorship value for Yokohama Tyres. This combination of premium materials, strategic messaging, and attention to detail reinforced the mutual benefits of the partnership and showcased the exclusivity of the opportunity.
Result
The meticulously crafted proposal culminated in a landmark sponsorship agreement between Chelsea FC and Yokohama Rubber. In February 2015, the two parties signed a five-year deal valued at £200 million, making it the second-largest shirt sponsorship in Premier League history at the time. This partnership, commencing in the 2015–16 season, featured the Yokohama logo prominently on all Chelsea shirts, significantly enhancing the brand's global visibility. The partnership concluded at the end of the 2019–20 season, with Yokohama transitioning to the role of Official Global Tyre Partner.
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