Overview
The Bath Press, a former printworks and the historic home of shorthand pioneer Sir Isaac Pitman, is a legacy site in Bath dating back to 1890. City & Country sought a distinctive brand identity to market its transformation into modern homes.
Branding
J2
City & Country
Creative
Inspired by the site's industrious heritage, a distressed typographic style and tone of voice were crafted, echoing its printing legacy. The creative outputs included a brand expression, digital and print materials, hoarding, signage, and a digital brochure, all rooted in the building's storied past and future potential.
Photography
Inspired by the site's industrious heritage, a distressed typographic style and tone of voice were crafted, echoing its printing legacy. The creative outputs included a brand expression, digital and print materials, hoarding, signage, and a digital brochure, all rooted in the building's storied past and future potential.
Result
The pitch document was well-received, securing the project with a distinctive vision that celebrated the site's legacy while positioning it as a premium & exciting residential opportunity.
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