Overview
Excell Group, specialists in connectivity, communication, and cloud services, needed a refreshed brand that better reflected their modern, tailored approach. The brief was to simplify and modernize their identity, making it bolder, clearer, and more engaging.
Branding
J2
Excell Group
Creative
Through focus groups and strategic refinement, the brand’s tone of voice and visual language were redesigned to be concise and contemporary. The concept of ‘Workstyles’ inspired a dynamic system of geometric shapes, representing the diverse ways and environments in which people work. This approach reinforced Excell Group’s role in enabling seamless, flexible connectivity.
Photography
Through focus groups and strategic refinement, the brand’s tone of voice and visual language were redesigned to be concise and contemporary. The concept of ‘Workstyles’ inspired a dynamic system of geometric shapes, representing the diverse ways and environments in which people work. This approach reinforced Excell Group’s role in enabling seamless, flexible connectivity.
Result
The new brand delivered a strong, modern presence that resonated with clients and partners. By aligning the identity with Excell Group’s expertise and adaptability, the refresh positioned them as a bold and forward-thinking leader in the telecoms industry.
